Our story begins on the Swedish gym floor, where we’ve dedicated our careers to helping others embrace a healthier, more active lifestyle. We understand that the path isn’t always easy. We’ve witnessed the struggles, the moments of doubt, the early morning walks, and the late-night drops of sweat.

We’ve poured all of our knowledge and experience into the Anew brand. We aim to create that spark or to keep your fire burning. Our vision is to make it easy for you to make good, healthy choices in your everyday life - and to remind you that every day is anew day.